In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.
As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
But why, you may ask? Pretty simple. Because Facebook is more accessible and to most, more user friendly than any official website will ever be. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, most potential customers will be able to read the positive testimonials of previous customers. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. A Facebook page makes it possible for your business to reach 500 Million users worldwide and you don’t even have to purchase email addresses like what traditional email marketing requires.
There is a lot more to just updating your status on Facebook. One can also use the Photos and Notes page. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
This way, potential customers will be able to see how other customers use the product or service. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry’s go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The site easily leads back to their official website as well as their toll free number. There are also some that make use of Facebook to offer exclusive deals to their customers.
If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can’t be reached through other sites like your business website, email, and Twitter.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!
Make sure you look for your next issue soon. We are going to talk more about creating a Facebook Fanpage for your business.